These are the goals to promote the sponsors of iWAM:
1) Promote the organizations and manufacturers of the Scale Industry with more than print editorial; things like Shout-outs, Likes, Shares and short stories on the social media platforms.
2) Focus on promoting our advertisers with social media post, and more advertorial copy.
3) Create videos of advertisers products and their facilities (Video and Podcast) will be huge in the future. We also would like to create a video magazine to replace the static digital edition. We would also do a podcast of every issue.
4) Starting with the next issue we'll change the tag line under our logo to reflect these goals.
All these things mentioned above will promote our sponsor advertisers in multiple places—print is now only part of the marketing strategy.